We Are Social Appoints Rebecca Coleman as North America CEO

We Are Social, the global socially-led creative agency and part of the Plus Company network, has announced the promotion of Rebecca Coleman to North America CEO, effective immediately. Rebecca, who previously served as CEO of We Are Social U.S., will now oversee the agency’s operations across the U.S. and Canada. 

In her expanded role, Rebecca will focus on strengthening cross-market resources and operations, championing creative excellence, and driving growth through innovation in products and capabilities to better meet clients’ needs in an ever-evolving digital landscape. 

With over 20 years of industry experience, Rebecca has been a driving force behind U.S. growth, award-winning campaigns and exceptional client relationships for We Are Social. Under her leadership, the agency has delivered standout projects such as the WcDonald’s Immersive Dining Experience and adidas’ Super Bowl winning throw with Pat Mahomes on the Sphere. She has also forged groundbreaking partnerships with brands like YouTube, Universal Pictures, and SharkNinja, consistently delivering innovative creative solutions that capture the cultural zeitgeist. 

In 2024, We Are Social’s U.S. and Canadian offices together earned Agency of the Year at the Shorty Awards, underscoring the agency’s ability to craft campaigns that resonate with global audiences. The agency’s work has also been recognized by the Effies, Webbys, Adweek, ANA, Clios, and more, further solidifying its reputation as a leader in innovative and impactful marketing. 

“Rebecca’s promotion reflects We Are Social’s rapid growth and our clients’ increasing demand for innovative, culture-driven work,” said Brett Marchand, CEO of Plus Company. “Her vision and leadership will drive deeper collaboration across North America, empowering our teams to deliver impactful results at scale.” 

“I’m excited to take on this expanded role and work alongside our talented team across North America,” said Rebecca. “As brands navigate today’s complex world, we have a unique opportunity to connect them with audiences in ways that matter. I look forward to building on our momentum and continuing to deliver culture-forward work that inspires and delivers results.” 

We Are Social’s growing team in Canada will continue to be led locally by Managing Director Coby Shuman, who will report to Rebecca. In addition, U.S. managing director Dana Neujahr will take on expanded responsibilities to support Rebecca’s vision for enhanced collaboration and operations. With Rebecca at the helm, We Are Social is poised to redefine the future of social-first brand storytelling in North America, and set new benchmarks in creative excellence.