HELO Joins We Are Social to Elevate Creative Tech and AI Capabilities via Narrative

HELO will integrate into We Are Social US’s Narrative arm, bringing both clients and unmatched technology and AI expertise to Narrative’s existing experiential and creative production capabilities. This collaboration strengthens We Are Social’s ability to deliver on increased client demand for social-first thinking in larger campaign executions.

Narrative will now scale its capabilities and ambition with the addition of HELO’s team, positioning itself as a leader in production across AI, experiential, and tech-enabled content, and setting the stage for planned expansion into Canada.

Since launching in 2013, HELO has delivered some of the most talked-about and celebrated work in the industry. The team produced Dreamcaster–the Cannes Grand Prix-winning campaign that enabled a blind man to commentate an NBA game–which is the most-awarded campaign in the world, according to recent rankings. The team also executed one of the most ambitious hidden camera stunts in Super Bowl history for Bud Light, and more recently launched Big Gen, an AI-powered celebrity and influencer amplification platform designed to help brands create safe, scalable, and personalised fan engagement.

In the past year alone, HELO has been recognised as Production Company of the Year at The One Show and ADC, received an Emmy for Digital Innovation, and picked up Ad Age A-List and Creativity wins as Production Company Standout and Best Use of AI.

By joining forces, We Are Social and HELO are bringing together cultural insight, social-first thinking, and production expertise to help brands create work that people truly care about. As part of the transition, Brendan Kiernan, former CEO of HELO, and Justin Moore-Lewy, its co-founder and former Partner, will become Principals of Narrative.

“HELO has built a reputation for producing work that’s bold, culturally tuned-in, and technologically ambitious.” says Rebecca Coleman, North America CEO of We Are Social. “Bringing their expertise into We Are Social unlocks a whole new level of innovation for our clients. We’re thrilled the HELO team will now be a part of Narrative. This partnership marks a new chapter–one that’s all about raising the bar for creative production and making work that resonates.”

“Since day one, HELO has been exploring the edge of what’s possible,” adds Brendan Kiernan, principal of Narrative.“ Joining We Are Social lets us scale that ambition inside an agency that shares our values and vision. We’re excited to shape what’s next for Narrative.”

“We’ve always believed that the future of storytelling lives at the intersection of creativity and technology. Becoming part of We Are Social gives us the global platform to bring that future to life in new and exciting ways.” says Justin Moore-Lewy, principal of Narrative.

As HELO integrates into Narrative, the expanded unit will lead the way in crafting innovative, socially-driven, and tech-forward experiences that resonate with audiences and push the industry forward.

HELO UK will continue to operate as an independent production entity.