Unlocking Creativity and Positivity: Tim Burrowes in Conversation with Matt Cooper on the Latest Unmade Episode

While in Australia for LBB’s Immortal Awards regional judging session, Matt Cooper, founder and CEO of Little Black Book, took some time to join Tim Burrowes, former founder of Mumbrella, on the Unmade Podcast to talk the new look LBB, the state of creativity in the ANZ region, and 'why constant negativity is bad for the business and creatives' mental health.

In the 30 minute episode, titled '"You're all battering each other" - Why LBB’s Matt Cooper wants to focus on the positive in adland’, Matt and Tim discuss the Australian creative landscape and explore the significance of LBB's mission in celebrating creativity within the industry.

Matt sheds light on the new features of LBB’s paywall-free platform which was re-launched in mid-November. Matt explains the reason for the relaunch was because many recognised LBB for its industry news coverage but a large proportion of its clients were not aware of, or using the other key offerings to their full benefit. 

The new platform is geared to helping more benefit from - the Creative Library (a digital archive - all now credited to create what could be an IMDB platform for the advertising world), The Immortal Awards (a global award show with a level-playing field, judged locally and globally) and its data insights section (a transparent and downloadable database of what and who is being viewed most across the platform at any given time period).

Matt Cooper, Founder and CEO of Little Black Book, comments, “Sharing insights on our journey and the vision for Little Black Book with Tim was a privilege. At LBB, we're not just shaping an industry; we're spotlighting the brilliance that defines our community.”

Founded by Tim Burrowes, Unmade offers a unique perspective on developments in the global marketing world through an Australian lens, it is the fastest growing newsletter in the local marketing industry. You can listen to the podcast here.