Tribeca Festival 2024 Launches New Creator Vertical in Partnership with Whalar Group

Today, the 2024 Tribeca Festival announced plans for an all-new festival vertical dedicated to Creators, in partnership with Whalar Group, adding to its robust programming slate of Film, TV, Music, Audio Storytelling, Games and Immersive verticals. The new Creator vertical will bridge Hollywood with the growing creator space. 

The vertical is set to launch with a talk at the 2024 Tribeca Festival, featuring filmmaker Archie Gips and creators Brandon Edelman and Coco Mocoe. The conversation will explore creators as the next wave of entrepreneurs, storytellers, community builders and publishers, and how they are redefining the entertainment industry. The talk will tackle topics such as engagement, fandom interaction, and authentic storytelling. Beyond the annual festival, the Creator vertical will also include a year-round talks series, taking place at The Lighthouse, Whalar Group’s physical campus for creators in New York and Los Angeles. 

“Tribeca goes where our audiences go,” said co-founder and CEO of Tribeca Enterprises Jane Rosenthal. “We’re endlessly curious about new and innovative forms of storytelling, and however a filmmaker or storyteller wants to tell a story and reach new audiences – whether a feature film, immersive experience, or across social media – Tribeca will showcase it.”

The Tribeca X Awards, which celebrate branded entertainment and storytelling, also introduced the first-ever Creator/Influencer award for social media creator content. Additionally, Tribeca is convening key players from Hollywood and the creator economy on June 8th at Neuehouse for a networking event to kick off Tribeca’s new Creator vertical. 

“Creators are at the heart of everything we do, it’s woven into our DNA,” said Neil Waller, co-founder and Co-CEO, Whalar Group. “This partnership with Tribeca is a thrilling step forward, as they share our deep commitment to the art of brand storytelling. Our mission is to liberate the creative voice, and together, we will empower creators by unlocking limitless opportunities, amplifying diverse voices, and celebrating the essence of creativity in the entertainment industry.” 

For more information and to purchase tickets to the Creator Economy talks series, visit here.