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This Music Video from Converse & DJ NK Is Powered by Motion Sensor Data

RSA Films , 4 months, 4 weeks ago

RSA’s digital artist Margot Bowman teams with The Rig Out on innovative project

This Music Video from Converse & DJ NK Is Powered by Motion Sensor Data

Digital artist Margot Bowman (Ridley Scott Associate’s Design & Animation) has teamed with creative collective The Rig Out to create something truly unique, mixing the digital age with the classic Converse Chuck Taylor shoe. 

Working with Portuguese Kuduro producer, DJ NK, The Rig Out and Margot Bowman tracked the movements of a group of Lisbon-based street dancers wearing Chucks fitted with motion sensors. The data was collated and used to create an abstract music video by Margot Bowman for DJ NK. 

Using custom design software, Margot’s artwork is animated by the collated data in relation to pre-programmed behaviours. The extent to which it carries out these behaviours is defined by the motion of the dancers - so the movement of the dancers animates the artwork. 

“Feedback is a project about the feedback loop between creative ideas, technology and creative expression. Through Feedback I want to bring to life this transfer of expression and creative energy by mapping the movement of creative energy across mediums,” comments Margot. 
Production Company

Camera Operator: James Bowthorpe

Director: Margot Bowman

Directors: The Rig Out (In Association With)

Executive Producer: Katie Dolan

Production Company: Black Dog Films

Category: Clothing/fashion , Shoes

Genre: Creative technology , Visual VFX