Curation of the inaugural edition of The Monthly Cut is underway and it’s not too late for your work to be considered for inclusion. If you’ve been part of a project that aired, launched or appeared for the first time in April then you can still make ‘the Cut’.
Announced in March, the new creative excellence initiative from Little Black Book and The Immortal Awards will see a curated reel of the best in global commercial creativity delivered directly to LBB’s Standard and Premium members every month.
A creative council, composed of industry leaders from the brand, agency and craft worlds, will be curating the work that features on the reel. The first ever council will include the likes of Coca-Cola’s Islam ElDessouky, IPG’s Susan Credle, BBDO’s Chris Beresford-Hill, Droga5’s Tara Ford and many more.
Work from all Little Black Book members is eligible for inclusion and any project that launched globally from April 1st 2025 could feature on this month’s reel. Any work that is published on the platform from April 29th onwards will be part of the next edition.
If your work has been covered as a news story on Little Black Book then it will have been reviewed by our team and is under consideration.
If you’ve uploaded eligible work into your Creative Library on LBB then please send the URLs over to themonthlycut@lbbonline.com by Tuesday 29th April to guarantee that the team has seen it.
To ensure your work is considered for the first edition of The Monthly Cut it will need to be uploaded onto Little Black Book, either as part of a news story or into the Creative Library, by Tuesday 29th April.
To upload work to the Creative Library, simply log into Little Black Book and head to My LBB. From there, click on WORK and then ADD NEW WORK. This video explains How to Upload Work to LBB.
Once your work is uploaded please send the URL(s) over to themonthlycut@lbbonline.com by Friday 25th April to guarantee that the team has seen it.
Selecting the work that makes ‘the Cut’ will be a rotating quarterly council of industry experts, alongside Little Black Book’s managing editors Addison Capper (Americas), Alex Reeves (EMEA), and Brittney Rigby (AUNZ), CEO Matt Cooper, and awards director Paul Monan. Check out the guest curators for the first three editions here.
The first edition of The Monthly Cut will be available to all Standard and Premium members in May. More information will be communicated with Little Black Book members soon on how they can get a copy of the reel.
If you are a Little Black Book member on the Basic tier then you will need to upgrade your membership to receive The Monthly Cut.
If you’re interested in finding out more or have any questions, please contact Paul Monan, (paulm@lbbonline.com); Tash Atkinson (tasha@lbbonline.com) and Matt Cooper (matt@lbbonline.com) at themonthlycut@lbbonline.com