The Mayda Creative Co. Welcomes Heidi Berg as Director and Creative Director

Mayda has announced the addition of Heidi Berg (they/them), a celebrated director, artist, and mental health advocate, to its creative collective. Represented by Mayda in the US and Canada, Heidi brings a unique approach and perspective to storytelling that adds a modern creative edge to their work.

As a queer, trans, and nonbinary storyteller, Heidi’s work explores the interplay between the personal and transpersonal, employing metaphor, archetype, and myth to craft compelling narratives. Their aesthetic, blending design, photography, live-action, and visual effects, has earned multiple accolades, including three Emmy® nominations for Netflix’s How to Change Your Mind, The Politician, and TNT’s The Alienist. Heidi’s portfolio spans iconic brands such as Apple, Nike, and Google, alongside title sequences for acclaimed series like Pose, Ratched, Under the Banner of Heaven, and Hollywood.

"Mayda's drive to leverage the force inherent in collaboration and design-thinking drew me in," shared Heidi Berg. "Their commitment to fostering an environment where incisive ideas guide the process and unexpected perspectives are championed echoes my own ethos. I'm eager to weave my unique approach to storytelling and aesthetics into this collective.”

Ben Smith, Mayda’s executive creative director, commented, "Heidi is part of a new wave of creative visionaries. They’re combining strategic thinking and artistic integrity in ways that are honestly pushing the whole industry forward. We’re super excited to welcome Heidi to our collective!"

Heidi’s work consistently demonstrates a unique ability to combine visual innovation with emotional depth, underpinned by a holistic approach to creative strategy. From leading the globally lauded marketing campaign for Yellowjackets Season 2, Which earned over 20 industry awards across the Clios and GEMA, to creating immersive trip sequences for Netflix’s How to Change Your Mind, Heidi has continually pushed creative boundaries. Their addition to Mayda reflects a shared ambition to deliver bold, impactful work that resonates across platforms and audiences.