The Immortal Awards Reveals Global Expansion Plans as Showcase Tour Kicks off in London

It was a night of celebration as The Immortal Awards launched this year’s global showcase tour in London on Wednesday, with Viva La Vulva picking up the UK’s only Immortal statue at the Ham Yard Hotel.

The UK winners were honoured on the night, with Gemini People’s George Greenaway-Poole presenting Essity, AMV BBDO, Somesuch, Soundtree and Trim with an Immortal trophy for Bodyform and Libresse’s Viva La Vulva.

Two Commendations were also handed out, with Huawei, FCB Inferno, Aardman Animations, Dog Eat Dog and Mcasso picking up a prize for StorySign. adam&eveDDB, Academy Films, MPC London, Factory and Cinelab collected their prize for John Lewis & Partners’ The Boy and The Piano.

Matt Cooper, Founder and CEO of Little Black Book, comments: "A huge thank you to everyone who came to our first show of the year, and to our sponsors who make the Immortal Awards possible. This is an award with no entry fees so without them the Immortal Awards simply would not exist. The Immortals was conceived by listening to feedback from the world's leading creatives, and listening to our entrants and jurors this year has pushed us to make some exciting changes for our 2020 competition. We will grow the Immortals even further, helping even more companies from even more countries shine a spotlight on their work with a series of World Cup style regional finals that truly award the best of the best work being made internationally."

The showcase was the debut screening of the Immortal Awards’ 2019 winners reel, with the leading names in the London advertising scene getting an exclusive opportunity to see on the big screen the Immortal and Commendation winning work from all over the world.

The reel will now go on a global tour, visiting cities including Berlin, LA, New York and Paris in the coming months. Running in parallel to the showcase tour will be a string of in-house screenings for brands, agencies, production and post-production companies across the globe.

Preceding the screening, Little Black Book’s global editor Laura Swinton chaired a panel with a trio of this year’s Immortal Awards jurors. Essity’s Martina Poulopati, MullenLowe Group’s Jose Miguel Sokoloff, and creative legend Walt Campbell revealed the values it takes to make immortal creative work.

This 2019 Immortal Awards saw a huge 36% increase in entries, with 583 companies entering projects from a total of 41 countries. Plans are now in place to grow the Immortal Awards even further in 2020, expanding globally and developing an increased physical international presence with a series of local competitions, judging local work with a local jury.

There will be regional finals in LATAM, North America, Europe, MEA and AsiaPacific, with the highest scoring work from each region making it through to the final round of judging in New York, where a hand-picked grand jury will decide which projects – if any – will receive an Immortal statue.

Information and dates for this year’s Immortal Awards and global showcase tour will be published in the coming weeks. Entry to the Immortal Awards continues to be free for all LBB members, so if you'd like to sign up (or upgrade your membership to increase your number of entries) then you can do so here.

If you’re interested in becoming a partner for next year’s awards, please contact Paul Monan, Awards Director, paulm@lbbonline.com