Team One Offers You to 'Chateau Your Holidays' with Wine Brand Chateau Ste. Michelle

Like most things this year, the holiday season and the typical celebrations that come along with it, will look a bit different. But there’s no doubt that people will want to bid farewell to a difficult 2020 in style. Wine brand Chateau Ste. Michelle, in partnership with Team One, has launched a new seasonal campaign that captures  that sentiment, encouraging consumers to dress up their holiday table.

A new 30-second spot, Chateau Your Holidays, draws on the desire to bring style back into our lives for the holidays, tired of the loungewear we’ve been donning for most of the year. The new spot features a family all dressed up and ready for an elegant holiday celebration, pouring each other glasses of wine and clinking their glasses all the while. It is not until the end of the spot that we see everyone is wearing pyjamas from the waist down, bringing us back to the reality that is 2020. The playful spot emanates joy, wonder, and elegance in an otherwise lacklustre year. 

The spot will run across Connected TV nationwide, with a strong concentration in Seattle, Houston and San Antonio. The holiday campaign also includes digital, social, print, and radio elements.