SpongeBob, Nicki Minaj and Loads More Famous Faces Star in Shaggy Dog Story for Madden '19

EA Sports with New York agency Johannes Leonardo have released the latest campaign for NFL game Madden '19, which launches worldwide on August 10th.

The over- three-minute film 'The Greatest Play Call Ever' features big names in entertainment and sport including Nicki Minaj, Chris Redd, Lil Dicky, DeAndre Hopkins of the Houston Texans, Joel Embiid of the Philadelphia 76ers, Quavo, a member of the hip hop trio Migos, ESPN broadcaster Katie Nolan and animation favourites SpongeBob SquarePants and Patrick Star.

Born Licensing was responsible for managing the licensing of the SpongeBob SquarePants clip, which is from Season 1's 'Nature Pants' episode. The clip appears almost three minutes into the film, where Redd is deep into explaining how "Will" became the ultimate Madden NFL gaming legend and giving a play-by-play of the series of events that unfolded when he called “the greatest play call ever.”

Born Licensing is Nickelodeon's licensing agent in the advertising and marketing space.

The film has already received a very positive response from fans.