Saatchi & Saatchi Named China Creative Agency of the Year
Saatchi & Saatchi China is once again honored as China Creative Agency of the Year, the second consecutive year for the agency to bring home this award, following its win in 2013.
The award is presented to China's creative agencies based on the analysis and performance rankings in the C-R3 annual agency assessment report, which is jointly released by China Advertising magazine and world well-known R3 Management Consulting Company. The annual report makes an independent and objective assessment of each agency, ranking them on a wide range of performance criteria, including new business development, creative awards received, initiative, review and interviews with senior marketing personnel and trade media representatives.
“The agency had one of its strongest years under the leadership of Michael Lee. New clients included Minute Maid, Buick, La Cadiere, Choclairs, Puma and others. Nano Movies for Nippon Paint and kids washing hands game for Safeguard proved their innovation on creative solution. They also launched a comprehensive Women Study across Greater China with Starcom. Except for Cannes, Saatchi also won Spikes, London International Advertising Awards and some local awards, and the agency was ranked 2nd in the China Agency of the Year awards by Campaign. We are looking for more innovative works from Saatchi & Saatchi in 2014.” Comment from C-R3 report.
“Winning the C-R3 Creative Agency of the Year for two consecutive years is an extraordinary achievement for Saatchi & Saatchi China,” said Michael Lee, Saatchi & Saatchi Greater China CEO. "I would like to first thank each of our employees at Saatchi & Saatchi China for their hard work day in and day out. And I must also thank our clients for their continued support, which is the force driving us to achieve today’s success. It is my hope that as our business grows and we continue to take on more industry responsibility in the future, we are able to lead the entire advertising industry to new heights. Finally, thanks to China Advertising magazine and R3 for their recognition of our achievements."
