Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative
  • 128

RSA's Ben Scott Takes Us to a World of Pure Imagination for CBBC

RSA Films , 5 months, 1 week ago

Director shoots new one-shot ad with RKCR/Y&R

RSA's Ben Scott Takes Us to a World of Pure Imagination for CBBC

To celebrate the extension of CBBC’s evening schedule till 9pm, Ridley Scott Associates director Ben Scott has created a one-shot immersive journey through the kaleidoscopic array of educational and entertainment programmes offered by the channel.

Set to a reading of Pure Imagination, the theme from the children’s 1971 classic Willy Wonka & the Chocolate Factory, the ad features a yeti, Danger Mouse, dinosaurs, and a knight in shining armour -  to name but a few.

“It was a privilege to work with the creative teams at RKCR/Y&R, and CBBC. It’s not every day that you get to fill a sound stage with all the wonderful things inside a child’s mind - from rabbits, and dinosaurs to a knight in shining armour. I just love the fact that we went from the top of Everest to the International space station in one shot,” said director Ben Scott.


Advertiser

Brand: CBBC Channel

Marketing Communications Manager : Helen Alder

Marketing Coordinator: Sally Hutchinson

Creative Agency

Creative: Anders Wendel & Elliot Tiney

Producer: Fiona Wright

Creative Agency: Rainey Kelly Campbell Roalfe Y&R

Production Company

DOP: Oliver Cariou

Producer: Alex Heathcote

Category: Publications and media , Tv and radio

Genre: Dialogue , In-camera effects , Storytelling