Rockstar Energy Drink Celebrates Thirst for Life with 'Fuel Every You' Platform

Today, Rockstar Energy Drink lands a new brand platform, ‘Fuel Every You’ to empower the ‘do-it-all’ generation. People’s lives are busier than ever - you’ve already run for a train, jumped into a Zoom meeting, posted a viral social media post, and planned your night out with friends and it’s only 11am. Passion for life is not the issue, the energy to live it, is.

‘Fuel Every You’ aims to shine a light on modern, multi-dimensional lives and how Rockstar Energy Drink has you covered with the fuel to thrive when you need it most. From left-swiping and ball-passing, to double-tapping and hill-sprinting, Rockstar Energy Drink helps you to get every last drop out of each day, and be there to celebrate the moments that count. 

The cross-channel marketing platform kicks off with a collection of targeted out of home advertising, digital marketing, in-store activations that will appear across Europe. The platform  highlights the wide range of epic hobbies and passions that need a day-to-day energy hit, not just those heading for a workout or pulling an all-nighter.

Rubén Navarro Sánchez, Rockstar Energy Drink’s European senior marketing director commented: “At Rockstar Energy Drink we recognise that our multidimensional consumers have a wide variety of goals to smash. With ‘Fuel Every You’ we want to show our consumers that our drinks are designed to keep every version of them thriving. Each vibrant can is packed full of an energising blend of caffeine, Vitamin B and Vitamin C to help them at every stage of the day.

“With the new campaign, we’re cementing our dedication to fuelling our consumers’ everyday moments, whether catching up with friends, dancing to their favourite tunes or ramping up for a gaming session with friends.” 

Rockstar Energy Drink contains energy boosting ingredients such as caffeine and Vitamin C, as well as B vitamins, ginseng, taurine and guarana, to reignite your drive to keep moving forward. Rockstar Energy Drink has also expanded its no-sugar portfolio with the great-tasting, Rockstar Refresh. The brand’s commitment to developing its no-sugar range is aligned with PepsiCo’s ambition to provide Positive Choices for consumers including low and no sugar alternatives of their favourite brands.

Rockstar Energy Drink is available to purchase in 500ml and 250ml offerings via all major supermarkets.