Retailer Shines Light on Everyday Christmas Scenarios with Nod to the ‘New Norm'

Matalan has today revealed its Christmas campaign under its Real Life Ready brand umbrella. The British fashion and homeware retailer introduced Real Life Ready as a new brand concept in March this year. The Christmas campaign is the third outing for RLR and celebrates those familiar festive moments with joy, optimism and humour and all of course, with a 2020 twist.

Created by McCann Manchester, the Christmas spot will run up to 25th December online, across social channels, print and press.

A transition from its usual celebrity filled Christmas campaigns, this year Matalan shines a light on the real stars of Christmas; real life Matalan customers. Families and households across the UK feature in the TV ad, coming together, after a tough year, to deliver a fun filled glimpse at what a real Christmas will look like for all in 2020.

The TVC features all the festive activities and challenges millions look forward to each year; from picking the biggest Christmas tree available and then struggling to get it in the car, losing the end of the Sellotape in those crucial moments during that last minute wrapping session to a virtual family gathering, something which has formed such a key part of celebrations during 2020 and will continue to do so throughout the festive period. The ad has it all, the ups and the downs, the epic fails and the triumphant wins, but most importantly, it delivers all the moments that make Christmas real.

Steve Johnson, executive chairman at Matalan, said: “Christmas this year will be like no other Christmas we have experienced in our lives, but here at Matalan, we celebrate real people, real lives and the real challenges that come with life. We wanted our Christmas 2020 tv ad to represent these unprecedented times, whilst injecting that much needed British humour that has helped carry us through this year.”

The 30-second spot launches today with the 60 sec spot going live during the 'I’m A Celebrity' launch show on Sunday 15th November.