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Pro User: A New LBB Membership for Individuals

11/01/2024
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London, UK
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Artists, creatives and producers, do away with updating clunky personal websites and get your work seen by clients around the world

Little Black Book has announced the launch of a new Pro User membership for individuals. Pro User accounts are for creators, artists, composers, editors, sound designers, producers, filmmakers and more who wish to curate an automatically-updated online portfolio, build reels, find new work and make connections in their industry sector. The first 1000 early adopters will get the chance to buy in for just £99.99.

You may have seen that in November 2023, we re-launched our platform and Creative Library, bringing into force a powerful new directory of industry talent. The Creative Library is a global free-to-view digital archive which, as of 2023, now operates like IMDB for the advertising industry. Every single person ever credited on LBB now has an individual profile which amalgamates all of their news and work over time. You can look for your own profile by searching your name here.
 
Free registered users of LBB can ‘claim’ these profiles, giving them the power to add a profile photo and change their personal information and job role. However, feedback during the beta-testing phase in early 2023 told us that many wanted to be able to curate that space and use it in place of a personal website or multiple other directory listings - the clincher being that LBB’s profiles are automatically updated with new work that individuals are credited on, removing the need to hunt down final files, credits and more.

Pro Users benefit from a whole host of features, including:

  • Ability to upload additional projects or personal work to their profile
  • Ability to re-order work on their profile and ‘highlight’ special projects at the top of the page
  • A one-off search, optimisation and clean up of existing work and credits on LBB
  • Being at the top of our search in the Credits and People sections of LBB
  • Pro User verification badge also in these sections
  • Written interviews and features exclusively designed for Pro Users
  • Personal invitation to our LBB & Friends Beach at Cannes LIONS
  • Join LBB's Pro Community on LinkedIn
  • A reel-building tool (‘Collections’)
  • Access to global insights and data on content published on Little Black Book 
  • Your own dedicated contact for anything you need

Founder and CEO of Little Black Book, Matt Cooper, says: “Our goal is always to help people save time and money, so they can do what they do best - be creative. We hear from so many who struggle to get the time to update multiple sites with their new work. Sometimes they can't even get their hands on their own work to share it. Then when they do, it’s in a place no-one can find, or sometimes even view. Pro User membership solves all of that. Anything Pros are credited on (be it something they uploaded themselves or something another company on LBB has submitted to our Creative Library) will be linked to their profile automatically. We provide access to the work, and they get the control over what is presented publicly - along with neat reel-building tools all in one easily maintained and (most importantly) well-viewed spot.”


You can read more about how it works here, sign up for Pro directly, or contact our head of Pro User accounts for more info: Hannah Baines - hannahb@lbbonline.com

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