OTTO Celebrates Christmas in the Bolivian Mountains
Christmas means many things to many people. But for OTTO, Christmas really begins when we get together.
OTTO places the idea of sharing and celebrating together at the heart of the narrative of their new Christmas campaign film. A co-production between RSA Films and Big Fish, 'Together It's Christmas' marks Daniel Mulloy’s (RSA Films) first step into commercials following his 2017 BAFTA and Cannes Gold-winning short HOME.
Set in the middle of the Bolivian mountains, the spot sees a bus journey go awry after a landslide. And with no help in sight, the passengers come to realise that they will not be celebrating the beginning of their Christmas holidays with their loved ones, but with strangers.
Inspired by the young girl who starts singing 'Feliz Navidad', a classic Christmas song throughout the Spanish speaking world, the passengers come together to embrace the festive spirit in union. True to the motto: "Together It’s Christmas".
Whether young or old, stranger or friend - the Christmas season unites.
"With our Christmas campaign, we want to show that the essence of Christmas is coming together, sharing, and caring for one another. We want to remember these values, that are more important than ever today, and get us in the mood for the forthcoming Christmas season", said Marc Opelt, OTTO-divisional marketing director and online-retail spokesman,
The newly interpreted Christmas song 'Feliz Navidad', which has been specially created for the campaign by MOKOH Music, can be downloaded for free otto.de/gemeinsam
CLIENTS: OTTO GmbH & Co. KG
AGENCY: Heimat, Berlin
CREATIVE DIRECTION: Guido Heffels (CCO) Lars Wohlnick, Teresa Jung
COPY/SCRIPT: Lisa Yvonne Heimgartner, Guido Heffels, Daniel Mulloy
ACCOUNT DIRECTION: Maik Richter (MD), Vivien Ott, Lena Lehmann
Agency Producer: Meike Kornrumpf
DOP: Matyas Erdely HSC
DIRECTOR: Daniel Mulloy
EXECUTIVE PRODUCERS: Frank Siegl / Dagmar Garber
EXECUTIVE PRODUCER: Kai-Lu Hsiung
PRODUCERS: Ulrich Kreis
PRODUCER: Ben Porter
PRODUCTION COMPANY: RSA Films/BigFish Filmproduktion GmbH
SONG: Feliz Navidad
MUSIC AGENCY: MOKOH Music Berlin
COMPOSER: Original - José Feliciano in 1979
SOUND DESIGN: Jon Clarke, Factory London & studio Funk Berlin
EDITOR: Julian Eguiguren & Jacob Ipsen
POST PRODUCTION / VFX
COLOURIST: Oisin O’Driscoll (The Mill, London)
Category: Retail and restaurants , Retail stores