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Creative

OTTO Celebrates Christmas in the Bolivian Mountains

German retailer OTTO’s Christmas spot by Heimat Berlin was directed by RSA's Daniel Mulloy and goes against the festive norm

OTTO Celebrates Christmas in the Bolivian Mountains

Christmas means many things to many people. But for OTTO, Christmas really begins when we get together.

OTTO places the idea of sharing and celebrating together at the heart of the narrative of their new Christmas campaign film. A co-production between RSA Films and Big Fish, 'Together It's Christmas' marks Daniel Mulloy’s (RSA Films) first step into commercials following his 2017 BAFTA and Cannes Gold-winning short HOME.

Set in the middle of the Bolivian mountains, the spot sees a bus journey go awry after a landslide. And with no help in sight, the passengers come to realise that they will not be celebrating the beginning of their Christmas holidays with their loved ones, but with strangers.   


Inspired by the young girl who starts singing 'Feliz Navidad', a classic Christmas song throughout the Spanish speaking world, the passengers come together to embrace the festive spirit in union. True to the motto: "Together It’s Christmas".

Whether young or old, stranger or friend - the Christmas season unites.

"With our Christmas campaign, we want to show that the essence of Christmas is coming together, sharing, and caring for one another. We want to remember these values, that are more important than ever today, and get us in the mood for the forthcoming Christmas season", said Marc Opelt, OTTO-divisional marketing director and online-retail spokesman,

The newly interpreted Christmas song 'Feliz Navidad', which has been specially created for the campaign by MOKOH Music, can be downloaded for free otto.de/gemeinsam


Full Credits

CLIENTS: OTTO GmbH & Co. KG

AGENCY: Heimat, Berlin

CREATIVE DIRECTION: Guido Heffels (CCO) Lars Wohlnick, Teresa Jung

COPY/SCRIPT: Lisa Yvonne Heimgartner, Guido Heffels, Daniel Mulloy

ACCOUNT DIRECTION: Maik Richter (MD), Vivien Ott, Lena Lehmann  

Agency Producer: Meike Kornrumpf    


PRODUCTION COMPANY

DOP: Matyas Erdely HSC

DIRECTOR: Daniel Mulloy

EXECUTIVE PRODUCERS: Frank Siegl / Dagmar Garber

EXECUTIVE PRODUCER: Kai-Lu Hsiung

PRODUCERS: Ulrich Kreis

PRODUCER: Ben Porter

PRODUCTION COMPANY: RSA Films/BigFish Filmproduktion GmbH


MUSIC

SONG: Feliz Navidad

MUSIC AGENCY: MOKOH Music Berlin

COMPOSER: Original - José Feliciano in 1979

SOUND DESIGN: Jon Clarke, Factory London & studio Funk Berlin


OFFLINE

EDITOR: Julian Eguiguren & Jacob Ipsen


POST PRODUCTION / VFX

COLOURIST: Oisin O’Driscoll (The Mill, London)

Category: Retail and restaurants , Retail stores

Genre: Storytelling