Nissan Note's Futuristic Ghost Train

The new Nissan campaign from TBWA\G1, TBWA\Paris and Else encourages drivers to 'anticipate the unexpected'. The spot promotes Nissan's new 'Safety Shield' technologies.

 

To do so it portrays a Nissan Note driving in a very stressful place - a huge futuristic Ghost Train - while the driver remains calm. Each of the various robotic monsters that symbolize different risks.
Thanks to the Blind Spot Warning, the Lane Departure Warning and the Moving Object Detection, the driver calmly avoids dangers.

 

Blending the aesthetics of Tron and a traditional ghost train, the spot was directed by Carl-Erik Rinsch and produced by Soixante-Quinze. 

 

 

Project: NISSAN Note “Anticipate the Unexpected”
Clients: Gareth Dunsmore, Arnaud Charpentier, Ignasi Pietro Cardona, Michel Fromentin, Gaëlle Devitry, Mariana Campelo.
Agencies: TBWA\G1, TBWA Paris, Else.
Creative Director: Rudi Anggono
Creative Teams: Marianne Fonferrier & Antoine Colin, 
Account Management: Ewan Veitch, Nicolas Rocca-Serra, Aurélie Crespo, Bastien Demnard, Nathia Kisovec.

TV
Head of TV production: Maxime Boiron
Production: Soixante-Quinze
Director: Carl-Erik Rinsch
TV Producer: Virginie Chalard
Post-Producer: Reunan Rescourio
Post Production: Home VFX / Mikros /Eight / Recom
Producer: Emmanuel Guiraud
Executive Producer: Yuki Suga
Line Producer : Brent Spector & Dominik Ferro
Superviseur VFX: Chris Fieldhouse & Nicolas Rey
Post-Producer: Anne Ségrettin & Christophe Huchet
Sound Producer: Benoit Dunaigre
Sound Design: Kouz Production
Band: Franz Ferdinand
Track/Title: Evil Eye

Print:
Creative Director: Rudi Anggono
Creative Teams: Marianne Fonferrier & Antoine Colin
Ela Tengirsek & Kiminori Suzuki
Art Buyer: Julie Champin
Studio: Mikros / Eight