senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Nexus Studios’ Kibwe Tavares Directs Female Focused UEFA Campaign ‘Together #weplaystrong’

31/05/2017
Production Company
London, UK
168
Share
With creative by FCB, Inferno, Sundance prize winning Kibwe adds another dynamic film to his portfolio
 On Thursday 1st June, UEFA in collaboration with FCB Inferno launches its first pan-European creative campaign for women’s football with an electrifying 30’ TV spot directed by Nexus’ Kibwe Tavares. Tavares’ talent for story-craft enhanced with magic realism VFX work is in full effect throughout the spot which seeks to encourage more teenage girls to take up and keep playing football, to ensure it’s the number one played sport for women across Europe by 2020.

Shot over 9 days in several locations across the continent, the TV spot features beginners and professional female players and launches during the UEFA Women’s Champions League final on Thursday 1st June, with a 90’ version airing online. Animation is used to show the lead character growing in confidence with artists using Tiltbrush and HTC Vive to sketch the wings out in 3D for a handcrafted feel and inspiring the stickers and symbols used for audiences across social.

Kibwe Tavares says: ‘Football for boys is cool. Football for girls’ isn’t so cool. We didn’t want to shy away from the actual football and it needed to be visceral, cool and energetic like the game itself. Nexus and Factory Fifteen collaborated closely with FCB inferno in supporting girls football to find its own language by highlighting skills, friendships and the girls out there already playing good football.’
Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Nexus Studios
Let's Make it Sparkle
Very
01/11/2024
9
0
Outernet
The Lion King
18/10/2024
32
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0