Lucille Moreau joins Blast Radius Amsterdam

 

Blast Radius has appointed Lucille Moreau to the growing Amsterdam office in the role of client director on the Pan-European Michelin account. This follows a number of global account wins drawn to the agency’s unique networked brand model.

 

Lucille Moreau brings a breadth of experience in FMCG and automotive from digital agencies throughout Europe and North America. She joins Blast Radius Amsterdam from BBDO Proximity where she was Senior International Digital Account Director working with clients including Wella and the P&G multi-brands CRM programme in Southern Europe. Prior to BBDO, Lucille had stints leading the Alcatel-Lucent, Mylan and Peugeot accounts at Euro RSCG, and project managing the European platform at Renault.

 

Lucille Moreau says of her appointment to Blast Radius Amsterdam:

"Blast Radius is one of the most strategic players in the industry with a heavyweight portfolio, a truly international business, and a unique focus on consumers’ unmet needs and brands’ business results. I’m happy to join the team, and my background in automotive led me naturally to the Michelin account.”

 

Stefan Hawes, General Manager says:

"We're extremely pleased by the addition of Lucille to the team. She brings stellar digital experience, strong strategic thinking and great management skills. The combination of an automotive and FMCG background along with depth in managing international and global brands makes her the perfect person for the role."