Little Black Book Hosts First North American Editorial Breakfast Briefing

Last Thursday, Little Black Book hosted 80 of New York’s leading PR and marketing executives at JSM Music, for an exclusive opportunity to connect with LBB’s US editorial team over a coffee and pastry, and gain valuable insights into LBB’s editorial approach for the year ahead.

Matt Cooper, CEO and founder of LBB, opened the briefing with a presentation outlining the growth of the platform’s traffic to 600,000 unique users per month and team to 50 people globally. on key industry trends shaping 2025.

Managing editor, Americas, Addison Capper and Americas reporter Ben Conway offered an exclusive preview of LBB’s editorial focuses and strategy for the year ahead. Notable themes included:

- Deeper discussions on creativity - how it connects to culture, how it stays human-first, and how real-life experiences shape the best work
- Creativity’s role in driving business growth for clients
- The significance of breaking news in 2025 and LBB’s commitment to real-time reporting
- Deeper dives on great campaigns in time with the work’s launch date
- More business and brand perspectives
- Exploring evolving business models
- Industry conversations on cultural shifts that are impacting the industry
- The continuation of doing this locally, regionally, and globally

“It was incredible to have so many of our friends and partners in one room,” said Addison. “It was our first experiment of this event in the US and something we plan to continue doing in the future. Anyone that was unable to attend and is keen to learn more about what was discussed, please don’t hesitate to reach out.”

With its first North American Breakfast Briefing successfully in the books, LBB has set the stage for an exciting year filled with more initiatives aimed at strengthening the creative community and spotlighting the groundbreaking work of our global members.