Lewis Communications Develops Full Brand ID for the Launch of ALS Network

Lewis Communications recently helped develop a full brand ID for the launch for ALS Network - a large charity organisation formerly known as ALS Golden West. The non-profit enlisted the agency to develop a creative ID that could stand out in a crowded space, ultimately helping to raise awareness for an important cause that's gone a bit under the radar since the "ice bucket challenge" of years past. 

Changes in the ALS landscape led ALS Golden West to seek a new name and brand identity that better expressed their independence, mission and national leadership.

In addition to the brand ID, Lewis also helped determine the organisation's new name: ALS Network. A name based upon their leadership, rather than their geography, and set the stage for future growth so that they can have an even greater impact.

The ALS Network brand recently launched at the company’s annual gala to widespread acclaim. The new identity includes a versatile logo with a distinctive mark, representing the three pillars of the organisation along with each and every individual that makes up the ALS Network.