Lemonade Reps Adds Not Just Any to Talent Roster

Lemonade Reps announces that Not Just Any is now a part of its live action roster. The new talent led creative studio is headed up by MD/EP Emily Rudge, ECD Aidan Gibbons and Ntrōpic's CCO and founder Nate Robinson.

The company may be new, but is part of the award-winning global studio, Ntrōpic. Founded 25 years ago by Nate Robinson, who cut his teeth making skate videos and working on feature films and music videos before growing the company into a global brand. Emily and Aidan have over 30 years of experience in live-action production, design and VFX between them. Creatively led and boasting a roster of impressive talent, their skillsets cover everything from live-action, high-end CGI design + animation to creative development, photography and fine art.

Their talented team of directors and creatives work across all types of content from film/TV, original and branded entertainment, music videos, installations and interactive. Before it’s even officially launched, Not Just Any has hit the ground running working with an impressive roster of clients, including Apple, Samsung, Boom, Tropicana, P&G and Three. 

“Emily and I are so excited and proud to launch Not Just Any. All rosters should have a variety of styles and personalities, but we make sure our creatives share our values too. Not Just Any leaves egos and inefficiencies at the door. We’re down-to-earth, passionate, and pragmatic. Our team is an enviable mix of talented creators, all of whom share an addictive passion for their craft.”

Not Just Any understand what it means to be a true creative partner; understanding, protecting and proactively elevating the ‘idea’ regardless of the scale and format of a project.

Corin West, Lemonade’s MD comments: "I’ve known both Emily and Aidan for some time, both very talented and lovely individuals, and when I heard they had joined forces I was very excited to see what might happen. When Emily unveiled Not Just Any and the incredible talent she has curated I actually started to salivate. While they represent names such as Nicolas Winding Refn (in the UK), talent such as polymath artist Baloji and new talent like Ayla Spaans are really going to appeal to adland (and that’s just scratching the surface)."