krow Group Bolsters Creative Offering with Hire of 3 Group Executive Creative Directors

Full-service creative communications agency, krow Group, today announces that Ashika Chauhan, Paul Wallett and Darryl George have been promoted into the positions of joint group executive creative directors (ECD) of krow Group. The strategic decision will strengthen krow’s integrated creative offering across its four locations in London, Norwich, Leicester, and Belfast.

Each group ECD has a diverse skillset and brings with them a wealth of creative talent along with an extensive understanding of the agency. Before the agencies integrated, Ashika previously held the role of social and digital lead and joint ECD at krow Central alongside Paul, while Darryl moved to the new group role from his ECD position at krow London. The internal promotions show recognition of the existing talent within the agency.

The new team will be leading a multi-disciplined creative department of fifty existing employees, as well as looking to widen the teams as the group continues on its growth trajectory. The trio will also focus on creating powerful work across all channels to impact consumer behaviour.

“I’m proud to be working alongside Ashika and Darryl’’ says Paul Wallett, “drawing on our diverse specialisms will enable us to create impactful work with a mass appeal.”

“This move reflects how the agency is developing and putting creativity at the heart of all that we do” comments Darryl George.

Ashika Chauhan adds, “It’s an interesting time for the creative industries – from the impact of AI, the continued importance of diverse representation and ensuring young talent is getting the support they need to thrive. I’m excited to see how we can make real, positive change.”

John Quarrey, group chief executive, krow Group comments, “Ashika, Paul and Darryl create the perfect ECD trio for krow Group. They have worked incredibly hard and understand the core ethos of the agency. We’re committed to driving creative standards across our whole business and I think these promotions show that. I’m looking forward to seeing the results the trio achieve for our clients.”