Krow Appointed to Represent Team Great Britain at Olympics

The British Olympic Association (BOA) has today announced that they have appointed krow communications as an official provider.  

krow will become the Official provider of Strategic marketing communications to the BOA, working with the organisation up to the Olympic Games in Rio in 2016. The remit is a wide-ranging one, covering everything from brand strategy development and brand architecture to creative execution, fan engagement and brand partnerships. 

Leah Davis, Head of Marketing at the BOA said “Following on from London 2012 and the Olympic Winter Games in Sochi earlier in the year, we have seen Team GB really come into its own as a well-known and well-loved brand.  With Rio on the horizon, now is the right time to look at how we capture that excitement and build our fan base for 2016. We are coming from a strong position – we are the fourth biggest sports brand on Facebook in the UK. We were really impressed by krow's approach on how they could support us in developing a long term brand communications strategy for Team GB to grow our fanbase and strengthen our brand.”

Barry Cook, one of the founders of krow said " We are incredibly excited be involved with what must be one of the few brands in the UK that can claim almost universal regard in the eyes of the British public. We will be putting all of our efforts into helping to develop a powerful communications programme that will support Team GB”.