Knorr Teases Ann Summers Partnership This Valentine’s Day

Knorr, the UK’s favourite stock brand, is spicing things up by teaming up with iconic multi-channel retailer Ann Summers ahead of Valentine’s Day.

Flavour powerhouse, Knorr, has today launched a partnership with Ann Summers which will bring consumers its new ‘saucy’ limited-edition stock pot ‘Knorrplay’ in real life for free at its London Marble Arch store on 7th February and within UK mail orders for a limited time only.

Knorr is challenging the nation to reconnect by cooking together and experiencing the effect of Knorrplay's "secret ingredients". The secret spice? Cooking together is the ultimate ‘aphrodisiac’. 

Valentine's Day is one of the most popular occasions in the UK, with over half of Brits (52%) expected to mark the day. New research by Knorr shows that dining in is the most common way to celebrate, as over a fifth of UK adults (23%) prefer to keep it intimate and have a home-cooked meal at home with their partner.

Universally, the way to the heart is through the stomach, and with 32% of adults enjoying cooking together due to the intimacy it creates, what better pairing than Ann Summers to offer customers the experience of Knorrplay as the new foreplay by bringing people together.

Couples across the nation can get their hands on a free limited-edition Knorrplay stock pot by visiting Ann Summers London Marble Arch store from 10am on Friday 7th February, while stock lasts.

Don’t live in London? Any orders placed online at Ann Summers will also receive a free Knorrplay stock pot as a special Valentine’s gift with their mail orders.