RSA Director Jordan Scott and lingerie brand Agent Provocateur bring the sensual side of sexy back this season with their new Spring/Summer 2012 campaign. Inspired by the soft focus allure of the 70s and films such as 'Emmanuelle' and 'Story of O', the campaign features three films that sit alongside the main campaign stills.
You can see the first of the films, ‘The Initiate’, and the campaign stills c/o the link below and stay tuned for the the last two films ‘The Muse’ and ‘The Goddess’ which will be released in the coming weeks.
This is the fourth collaboration between RSA Films and Agent Provocateur, but the first time that the brand has worked with a female director. This campaign is a departure into an altogether softer, more sensual world inspired by the soft focus allure of the 70s and films such as ‘Emmanuelle’ and ‘Story of O’, as evident in both the the campaign films and campaign stills which feature the French actress Mylene Jampanoi.
Creative Director for Agent Provocateur: Sarah Shotton
Director: Jordan Scott @ RSA Films
Executive Producer: Melody Sylvester @ RSA Films
Producer: Tim Wild @ RSA Films
Director of Photography: Benoit Delhomme
Production Designer: Ben Scott
Starring: Mylene Jampanoï, Amber Anderson, Rich Biedul
Stylist: Valentine Fillol-Cordier
Make-Up: Karen Alder
Hair: Eamonn Hughes