JOJX Signs Director Michael Clowater

The virtuosic director, Michael Clowater, has signed on to JOJX for commercial representation. A filmmaker who’s won awards across many genres, Clowater has taken his signature quotidian character-driven style to the creative content studio known for creating forward-thinking and meaningful films.

Michael Clowater’s work captures the triumphs and tragedies of everyday life. His directorial eye can easily discern what images to hone and which stories will make his films ring true for audiences. His clever approach to comedy sees Clowater taking ordinary circumstances and amplifying them to extraordinary proportions, grounded with naturalistic performances. As a veteran commercial director, Clowater has worked with many large-consumer global brands like Pizza Hut, Heineken, Volkswagen, IKEA, Subway, Pringles, Kohler, and Samsung. His talent for mining the cinematic out of the mundane was most widely known for the viral Cheerios campaign “#HowToDad,” which earned him two Gold Bessie Awards and a spot on the coveted Cannes Lions shortlist.

Complimenting his commercial career, Clowater helmed narrative branded short films for companies like MadeGood, President’s Choice, and Interpolis. His narrative work also includes the award-winning short film “Four Eyes” as well as the short “Alfred’s New Dog,” which screened at the Guggenheim Museum as part of their exhibition on children’s comedy. He also recently wrote and directed his first feature film – a period road trip movie starring Alan Cumming and set in Eastern Canada – which is currently shortlisted at Sundance.

Clowater says of joining JOJX: “JOJX has a unique energy that feels fresh and exciting to me. Pedro, Joe, and Jackson seem hell-bent on curating a roster of people - directors and otherwise - who are passionate, smart, and ambitious. I couldn’t be more excited to jump on this train.”

“Michael brings an immediate sense of relatability to all of his work,” adds Jackson Morton, executive producer and partner at JOJX. “An audience can immediately see themselves and their experiences reflected in his films, commercial or otherwise. That’s what makes his work so consistently compelling. We’re very grateful to represent such a talented director.”

JOJX is a creative content studio, specializing in creative solutions for discerning brands. JOJX operates from the belief that creating provocative and meaningful work with forward-thinking talent changes minds for the better.