2024 has so far been quite the year for Johnny Foreigner. Coming straight out the gates with the hiring of Anna Allgrove, founder Olivia Hirschberg continued to expand her offering with several exciting new director signings, before topping it off with a brand spanking new website. Whilst website launches are rarely press worthy, this one makes a bold statement.
Olivia explains, "We have created a very intelligent and user-friendly search engine, enabling users to search for a director by genre (or multiple genres,) film techniques or diversity. Each of our 1000+ films are tagged with applicable genre or technique codes to allow a search result to present only the most relevant films, thus easing and shortening the arduous task of a director search.
With this search engine, users can anonymously start a director search way before a script is green lit to be sent out to us, or even whilst the creatives are conceiving the ideas and are after inspiration. In our generation, users like to 'self-serve' before they speak to a human about their project and this tool allows our clients to generate their own shortlist first, and then as a follow up, speak to us in more detail about who they are interested in. It’s more efficient for them and for us."
You can also find out trivia on each director (a fresh take on the traditional ‘bio’ feature) and the new site includes new colour ways that elevate the familiar Johnny Foreigner branding, into somewhere fresh and bold.
"The previous colours were midnight blue with a coral / peach undertone. The font was elegant and understated. I wanted our brand image to elevate to bold, proud, sassy and professional, which I feel the deep purple mixed with the strong pink and cream colours really delivers. The font is bold and oozes pride, which is how I feel about the company’s growth and position in the market"
Johnny Foreigner is also offering their directors monthly industry insights, skills training (with workshops on the likes of Virtual Production, new camera and post tech etc) and various networking events. Anna concludes ‘"Our directors bring so much to the table in terms of their experience, knowledge and creativity and we want to ensure we’re giving back and supporting them in every way possible."
You can check out the Talent Finder here.