JCDecaux Gives a Twist to Digital Offer in Chile

JCDecaux, the world's number one outdoor advertising company, announces the launch of its street furniture and large format digital programmatic offering in the city of Santiago, Chile, complementing JCDecaux's programmatic offering for Latin America. This one-of-a-kind solution allows brands and agencies to execute targeted, dynamic and contextualised advertising campaigns effortlessly, on the 131 advertising screens, of which there are 100 Digital Urban Furniture and 31 Large Digital Format LED Screens. They will be programmatically enabled through VIOOH Trading Manager and its connection with the main DSPs (Demand Side Platform), among which are Google’s Display and Video 360, TapTap, and Displayce.

The breadth of this programmatic offer gives brands and agencies access to more than 600 million monthly impressions, covering both the East and the West, with coverage of 16 districts of Greater Santiago. Among them, the communes of Santiago, Lo Barnechea, Las Condes, La Reina, Vitacura and Providencia stand out, which offer a premium reach.

With this unique solution, advertisers get the maximum optimisation and flexibility offered by the programmatic environment, while ensuring brands have a secure environment in the delivery of their campaigns. These impressions, combined with JCDecaux's innovative technology, allow advertisers to segment and engage with their target audience at critical touchpoints throughout their journey in the city of Santiago, with the message contextualised, in the right place and at the right time.

With decades of experience in the outdoor advertising industry, JCDecaux is recognised for its commitment to quality, innovation, and creativity. The new programmatic offering in Santiago reinforces its leadership position in the industry, highlighting the commitment to creating better advertising campaigns that are more accessible, flexible and impactful.

Camilo Ramirez, managing director of JCDecaux in Chile, said, “We are very pleased to strengthen our programmatic offering in Latin America with the introduction of this solution in Chile. pDOOH transforms the way advertisers can run their campaigns, providing optimized, flexible, and adaptable options that allow them to stand out. The digital revolution has transformed industries for years, and now the time has come for outdoor advertising, which is experiencing a period of significant changes in the digital ecosystem, with Chile as the protagonist. This innovative offering ensures highly contextualised and effective campaigns, marking a milestone in outdoor advertising and allowing brands and agencies to capitalise on the vast potential of programmatic advertising."

Gavin Wilson, global chief commercial officer at VIOOH, said, “We are delighted to be launching in Chile, opening up access for advertisers to more than 600 million monthly impressions, across street furniture and large format in Santiago de Chile. We are proud to be at the forefront of the outdoor advertising transformation and championing its role in enhancing multi-channel digital campaigns through programmatic technology and data. Once again, this year, we're changing the conversation about outdoor advertising in South America!”