Ecovidrio - Location-based campaign with mobile retargeting

THE CHALLENGE

Ecovidrio wanted to increase glass recycling by 12% across the Vitoria area of Spain.

THE OBJECTIVE

Increase awareness and consideration of recycling as an environmental cause and ultimately lead to conversion.

THE SOLUTION

Audiences were identified in the target census areas through DeviceID, then audiences were targeted through CTV and digital OOH screens. Mobile retargeting was used to target those exposed to the CTV and DOOH ads.