Dell - Programmatic DOOH campaign running on mobile and desktop

THE CHALLENGE

Dell faced the challenge of shifting from the traditional offline retail model to a 100% digital presence.

THE OBJECTIVE

Seamlessly connect with Dell’s target audience at the right time and place.

THE SOLUTION

Programmatic DOOH campaign running on mobile and desktop to maximise touch points. Geo-targeting targeted nearby stores in areas with a strong affinity to tech stores.