senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

James Bryce and Castrol Edge Pushes Mixed-Reality Limits

16/03/2017
Production Company
London, UK
104
Share
The mind-bending driving challenge is set in the frozen tundra of the Yukon

In partnership with Universal Pictures’ The Fate of The Furious, Castrol EDGE has created its most ambitious and radical performance driving challenge to date: TITANIUM ICE.

Castrol EDGE’s short Titanium Trial film will be released on March 16, 2017, in advance of the theatrical release of The Fate of the Furious in April 2017. The challenge offers Fast & Furious fans an exclusive taste of the stunning action from the newest chapter in one of the most popular and enduring motion-picture serials of all time. 

In a world-first stunt staged in the wild, icy landscape of the Yukon in Canada, star Michelle Rodriguez challenges her legendary stunt driver, Debbie Evans, and Evans’ impressive Jaguar F-TYPE 5.0 Supercharged V8 R AWD  — with the strength of Castrol EDGE—to compete against a mixed-reality army of military tanks, nuclear submarines, helicopters, missiles, explosions and shattering ice.

Pushing the limits of mixed reality, Castrol EDGE worked with experts from production studio UNIT9 to develop a bespoke headset, which blends computer-generated images with live action to create one of the most intense driving experiences imaginable. The subzero Titanium Trial involves an epic mixed-reality world coming to life through the stunt driver’s visor as she pilots the powerful Jaguar on one of the most perilous locations on the planet. 

Check out more of James' reel here, including his work for Top Gear, Ford, and Audi. 

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0