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It Always Pays to Use Quidco in Light-Hearted Commercial from Missing Link Film’s Alicia MacDonald

02/03/2023
Directors Reps
London, UK
372
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Comedy director teams up with New Commercial Arts on new spot for the cashback website

Dogs, high winds, and the Grim Reaper are just some of the hazards faced by couriers in this light-hearted Quidco ad from Missing Link Films comedy director Alcia MacDonald.

We get a doorbell's-eye view of delivery men and women who, thanks to the aforementioned cashback website, are regular visitors. For every encounter with an angry dog, there's a lovely moment between courier, customer, and curious fox. Some of the cast's reactions are spot-on, especially from the woman spooked by a Halloween decoration (it happens to every courier at least once).

You can tell that Alicia wanted to inject as much personality into the premise as possible, and it pays off for a brand not seen in these parts since 2012.

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