Innocean Worldwide Canada Appoints New VP, Production

Full-service advertising agency, Innocean Worldwide Canada, has made changes to its senior leadership team with the addition of Joe Fantetti as VP, production.

Joe is an accomplished leader with a wealth of experience in project management and production with a focus on digital. Throughout his career, Joe has led digital initiatives across a multitude of industries including automotive, financial services, packaged goods, pharmaceutical, retail and software. His previous clients have included Microsoft, Mazda, Air Canada, University of Toronto, HSBC, Scotiabank, Chrysler, TD, Unilever and others. As VP, production Joe will support the production needs of Innocean Worldwide Canada’s clients including Hyundai, Genesis, Kia, Surex, Merrell, and LG.

Joe first began working with Innocean on a contract basis as a senior project delivery lead and has been fully immersed in Innocean’s production team, assisting with bringing on new tools that are improving the agency’s project management capabilities and efficiencies. He has since been brought on full-time to fill the role of VP, production to oversee leadership of the studio department which spans design, content, development, video production, and project management. In this role he will continue to assist the agency with identifying areas of growth and acceleration primarily in the digital production space while shepherding delivery excellence across all aspects of production.

With over 30 years of experience, Joe’s career has been both broad and deep, working with companies and clients of varying size and capacity. Of note, previously to joining Innocean, Joe worked with companies including Starshot Marketing, DDB, GALE Partners, J. Walter Thompson, Proximity, Sapient Nitro, Microsoft, and Arnold Worldwide to name a few.