High Five: Promoting the Greatness of Humankind

This iconic commercial from Apple celebrates individuality and innovation. It features influential figures like Albert Einstein, Martin Luther King Jr., and Mahatma Gandhi, emphasising the importance of embracing one's unique perspective and thinking outside the box.

This Nike commercial focuses on celebrating individual greatness and pursuing personal goals. It showcases individuals of different ages and abilities engaging in various sports and physical activities, encouraging viewers to embrace their unique strengths and push their limits.

Dove's commercial challenges conventional beauty standards and encourages women to embrace their natural beauty. It showcases a forensic sketch artist drawing women based on their self-descriptions and then based on descriptions from others. The emotional reveal highlights the tendency to be overly critical of oneself and promotes self-acceptance.

This commercial challenged the negative connotation associated with the phrase 'like a girl' by showcasing young girls and boys confidently performing various activities. The ad aimed to empower girls and redefine what it means to do something 'like a girl' by highlighting their strength, resilience, and determination. By challenging stereotypes, the commercial conveyed a message of hope for a more inclusive and equal society, inspiring viewers to reconsider preconceived notions and embrace positive change.

Google's annual 'Year in Search' commercial showcases the most searched topics and events of the year. It captures the spirit of curiosity, highlighting the diverse interests, concerns and experiences of people worldwide. This commercial encourages viewers to embrace their unique passions and explore the world around them.