Hey Honey Welcomes William Reed as Executive Creative Director

Social-first creative agency Hey Honey has appointed William Reed as executive creative director (ECD), a new role created to strengthen the agency’s commitment to impactful, conscious creativity. William, who previously joined Hey Honey in 2019 as its first creative director, returns to the agency after notable tenures at Publicis's Boomerang and S4 Capital’s Monks.

William brings a fresh perspective to Hey Honey, where he will lead the agency’s unique new approach to social-first creative. His appointment marks an important milestone in Hey Honey’s mission to connect brands to their communities through impactful creative that drives a positive change in behaviour.

“I’m thrilled to work with an ambitious and talented team, dedicated to crafting creative solutions that genuinely make a positive impact on communities and the world at large. My journey through global agency networks has fueled my passion for independent, agile environments like Hey Honey, where we can innovate fast and fundamentally evolve our service offering to align with our new conscious creative ethos” William shared.

In his previous roles, William led creative initiatives for high-profile brands including Nike, Heineken, and Crocs. His extensive experience in lifestyle and fashion sectors, along with his proven ability to guide multidisciplinary teams, uniquely equips him to champion Hey Honey’s new conscious creative approach. William’s portfolio includes award-winning campaigns that exemplify his commitment to a rapidly changing social-first space.

Chris Adams, founder of Hey Honey, said, “William brings strategic depth and creative vision that will elevate our agency’s impact. In today’s landscape, brands must move beyond superficial engagement and aim for real, culturally significant connections. With William at leading our creative output, we are ready to redefine what it means to be an agency driven by purpose.”

As Hey Honey continues to grow within the dynamic digital and social media landscape, William’s leadership will be central to advancing the agency’s mission of crafting authentic, socially conscious brand stories that inspire positive change.