Our latest collaboration for Crocs brings together the iconic footwear brand with French singer Louane, a celebrated artist known for her authentic and emotionally evocative work.
This partnership unveils a collection deeply inspired by Louane's personal journey, her musical universe, and the themes explored in her latest album, Solo. The campaign video offers a glimpse into the connections between musical art and casual fashion, highlighting the poetic and elegant dimension Louane infused into the collaboration while staying true to Crocs' bold identity. It visually explores the duality within Louane's artistry – the interplay between energy and sensitivity, light and shadow.
In a world often dominated by external pressures, this video is a powerful and intimate expression of Louane's creative vision, celebrating individuality and the balance between inner strength and vulnerability. It’s an invitation to experience her story. A story that is woven into this unique artistic partnership.