Hey Honey Appoints Céline Boubekri as Board Member and Director of Client Partnerships

Global social-first creative agency Hey Honey is thrilled to announce the appointment of Céline Boubekri as board member and her promotion to the new role of director of client partnerships, based at Hey Honey’s headquarters in Amsterdam. 

The position was created to shift from traditional client management to a model that emphasises genuine and collaborative partnerships, highlighting Hey Honey's commitment to creating long-term value for clients.

As a member of Hey Honey’s extended board of directors, Céline brings extensive experience in strategic client management and building a global network from her previous roles as global account director at DDB Unlimited, and roles at Amsterdam Worldwide and SID LEE. 

Céline said, “A true partnership extends beyond individual projects; it's about driving long-term growth and building enduring relationships. When we prioritise our client's success, we naturally invest in our own success. This approach promotes stronger, more collaborative relationships that are beneficial for both parties, aiming to become a natural extension of our client's team.”

With an impressive background in nurturing meaningful relationships across Hey Honey’s roster of long-standing global clients, Céline brings a wealth of experience across various categories and a passion for innovation and trust. Her vision for Hey Honey involves a comprehensive approach to client partnerships that emphasises trust, innovation, and shared success.

Chris Adams, founder, said, “The shift to client partnerships is based on evolving client relationships and demands. Céline will play an important part in shaping the business strategy and developing meaningful client partnerships and a philosophy that values clients as integral partners in a collaborative journey. Céline's double appointment marks a significant milestone for Hey Honey as we push forward with a service offering for our global clients that value a more sustainable and effective agency/client relationship.”

“The need for creativity that drives sustained results and achieves real impact could not be stronger. Céline will focus on securing meaningful partnerships with brands and organisations that share our values, ensuring that our collaborative philosophy continues to deliver successful and enduring results.”