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Creative

Hertz Embodies the Holiday You've Always Wanted

Martin Bennett’s campaign 'Why Get Out' is supported by the Visionaries

Hertz Embodies the Holiday You've Always Wanted

An adventurous new spot by Martin Bennett is guaranteed to give you the travel bug. Made for Hertz Car Rental, the dreamy spot shows the best that the hot season has to offer. From sunny beach days to quiet evenings in nature to exploring new cities, Martin captures the excitement and optimism of summer.

Hertz Why Get Out by Martin Bennett from The Visionaries on Vimeo.

With a background in advertising photography, Martin clearly has an eye for detail and graphic imagery. His stunning cinematography, capturing scenes worthy of a National Geographic magazine, coupled with clean editing and the catchiest, happiest French song imaginable creates a romanticised, idealistic image of a summer we can all only imagine having.

Shot on location in Barcelona, Spain, the spot highlights not only the city’s stunning visuals but also Martin’s skills in storytelling. Despite its fast pace, Martin still manages to craft a sense of warmth, optimism, and wonder in the 1-minute ad. He captures the enthusiasm and excitement only found on holiday.


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Category: Automotive , Cars