Here’s What’s Exciting 86Tales About German Creativity Right Now
The Immortal Awards is proud to be partnering with 86Tales for this year’s German jury day, which will see a host of the market’s finest minds from the brand, agency and craft spheres championing the best of German advertising.
In the run up to October’s session, Gordian Gleiß, the company’s founder, takes us on a whistle stop tour of Germany’s advertising scene, pointing out the creatives, companies and projects that are making 2024 an exciting time for the market.
The entry system for The Immortal Awards’ 2024 competition is now open. As always, entry is free for Little Black Book members and more information on how you can enter - and start your path to creative immortality - can be found at the bottom of the article.
LBB> What's exciting you most about German creativity this year?
Gordian> The willingness of some German creatives to challenge the status quo and strive for genuine innovation is promising. It's exciting to see those who aim for societal impact rather than superficial recognition. The blend of tradition and innovation in German creativity is inspiring. It's exciting to see how German creatives are redefining the industry with fresh perspectives.
LBB> Which German creatives, companies and projects should we be keeping an eye on this year?
Gordian> Known for their bold and creative storytelling, Renegat Berlin combines innovative production techniques with compelling narratives, making them a standout in the creative industry. Their projects exemplify their unique approach to storytelling and innovative production techniques, making it a standout in the creative industry.
86Tales is an artist-driven agency excels in music production and sonic consultancy, offering bespoke music composition for commercials, TV, and film. Their work with major brands like Mercedes Benz, Decathlon and MediaMarkt showcases their ability to create impactful audio-visual experiences that captivate audiences.
This project for Decathlon’s UEFA match balls is a significant milestone, showcasing 86Tales' role in creating the sonic identity for the sports retailer’s new official match balls for the UEFA Europa League and UEFA Conference League. The campaign reflects the agency's dedication to innovation and accessibility in sport, making it a remarkable achievement in music production and sound design.
IMAGINE Berlin is a creative agency specialising in integrating music and sound into branding and advertising. Their unique approach to sonic branding and music-driven activations sets them apart in the market. Their sonic branding projects for Westwing and NIVEA, amongst other German-based international brands, use sound activation to transform traditional displays into dynamic, memorable experiences, demonstrating the potential of music-driven brand activations.
Hyperfocus is a design studio that sits at the intersection of brand and product design, creating loveable, shareable, bold, and engaging digital-first brands. Hyperfocus is known for their innovative and impactful design work for clients like Deutsche Bahn and Heimplanet. This project for Deutsche Bahn highlights Hyperfocus' expertise in creating comprehensive and user-friendly design systems, demonstrating their ability to deliver impactful and cohesive digital experiences.
Known for their collaboration with Jung von Matt Sports, Soup Film's recent work for Topps' UEFA Euro 2024 campaign featuring José Mourinho highlights their creative prowess. The campaign combines humour and star power to create a memorable and engaging advertisement.
LBB> Why do you believe creativity is so important for the German market right now?
Gordian> Creativity is essential for breaking through the noise and making meaningful connections with audiences. In a market flooded with commoditized communication, true creativity can drive societal impact and business success. Creativity is vital for cutting through the clutter and making a genuine impact. It's about creating work that resonates on a deeper level, driving both cultural and commercial success.
LBB> Why are you supporting The Immortal Awards in Germany this year?
Gordian> I support The Immortal Awards because they prioritise genuine creativity and societal impact over superficial recognition. It's a platform that aligns with my vision of what the industry should strive for. The Immortal Awards celebrate work that stands the test of time. They align with our belief in creating enduring, impactful campaigns that go beyond fleeting trends.
The Immortal Awards entry system is now open and entries into competition will be accepted until September 5th 2024. All entries must be made for a commissioning client, and must have first aired, broadcast, displayed, launched or published between September 1st 2023 and August 31st 2024.
Every member of LBB is entitled to up to five entries. The full list of rules, including eligibility dates, can be found here.
If you’d like to enter the Immortal Awards but you’re not yet a member of LBB, sign up here today.
If you have any questions about The Immortal Awards or need any help with your entries, please contact awards directors Paul Monan (paulm@lbbonline.com) and Emma Wilkie (emma@lbbonline.com)
Thanks to our wonderful Immortal Awards partners
