The Immortal Awards is a global, free-to-enter advertising award for all Little Black Book’s members.
Launched in 2018 as a modern award for the new world of advertising, The Immortal Awards is simply about celebrating the best creative work in the world – with no confusing categories or chunky entrance fees.
Inspired by Sir John Hegarty’s belief that creative companies rarely create more than five genuinely award-worthy pieces per office a year, The Immortal Awards only allows entrants a maximum of five entries.
The limit ensures only the very best creative work is entered, creating a level playing field for all entrants and recognising the creative ideas – and the creative talent behind them – that will live forever.
Entry comes at no additional cost to our members because we understand the importance of awards in furthering the careers of creatives but recognise just how tough the industry is now, particularly financially. As long as your company or office is a member of Little Black Book, you’ll be able to enter the award show free of charge.
Whilst entering the awards is easy, winning an award is difficult - because that’s the way it should be. The world’s best advertising should be judged by the world’s best creatives, which is why we put together the strongest jury that we possibly can.
Our world-class jury is under no obligation to Immortalise entrants or award Commendation and Finalist status, so only the very best will be taking home a prize. We have no quotas to fill and there are no numbers games from our side, with just three projects taking home iconic Immortal awards last year.
With every entry receiving a score from our jury, every entry really does count. The results power our League Table of Creativity, a transparent ranking of the world’s most creative companies within Little Black Book's members network. And the winning work is taken on a global roadshow for The Immortal Awards Showcase tour, bringing creative immortality to the world.
If you're not creating, you're dying.
What drives our League Table of Creativity?
Little Black Book’s mission is to celebrate creativity, always. And our League Table of Creativity is driven by points scored from the Immortal Awards, our free to enter award for all Little Black Book members. Since LBB works with most of the best creative companies in the world, we get the best work from around the globe entered.
Here, you can see every entry, the companies that have entered and are credited on them, and the networks these companies come from, in a ranked order. It’s a system that can be filtered by region and country, as well as company type and discipline.
The League Table shows how many points each company has earned, and from how many entries – demonstrating not just the total number of points won but the quality of those points.
Our calculations and scoring systems are completely transparent, and Little Black Book members will be able to track their ranking year-on-year. So too will all agencies, brands and anyone else who visits LBB.
We have built this based on creating a level playing field across creative companies. This is not an award you can win by volume as every office is limited to a maximum of five entries.
Our league table will continue to grow year in, year out and the points scored will amass across time.
So how does it work?
Every entry received an average score out of 10 during the online judging stage. The average score out of 10 has been multiplied by 100 to establish the number of points that entry has earned for the league table.
Every entrant company receives points for every entry they make, and every credited Little Black Book member company receives points for that entry too.
Entries that made it onto the shortlist, and therefore into the final round of judging, get a set score depending on how they were awarded in the final round.
The breakdown of points awarded are as follows:
Immortal 10000
Commendation 5000
Global Finalist 1500
Everything else Average Score out of 10 x 100 (eg 6.7 x 10 = 670)
So, if you made two entries and are credited on a further five entries, submitted by other companies, then your ‘No. of Entries’ will be seven.
Please note the table may fluctuate throughout the year as we add credits. We want to make sure that everyone involved in the creative process is celebrated.
Can’t see your company?
If you didn’t enter the awards, aren’t credited on any of the entries, or aren’t a member then you aren’t on the League Table.
You can fix that in two ways:
1) If you aren’t a member, simply sign up to LBB here and we can backdate your points if you’re credited on any scoring entries
2) If you are a member, make sure you are credited on this year’s entries so that we can attribute the correct points to your profile. If you’re not, contact paulm@lbbonline.com
The Immortal Awards is a global advertising competition open to all members of Little Black Book. Members may submit up to five entries for consideration.
All entries must be made for a commissioning client. It is the responsibility of the entrant to ensure that they have the commissioning client/brand-owning company’s permission to enter the work.
All submissions will be made online via The Immortal Awards entry system.
Winners Announced: January 2025
Eligibility
You must have an active Little Black Book subscription throughout the judging period for your entry or entries to qualify for The Immortal Awards. The final round of judging takes place in December 2024.
Campaigns and single entries must have first aired, broadcast, displayed, launched or published between 1st September 2023 and 31st August 2024.
Entrants may not submit a campaign or single entry that they have entered in previous years.
Once entries are submitted, they cannot be amended or withdrawn after 12th September 2024.
All work submitted must be in the exact form that it was aired, broadcast, displayed, launched or published in. Conceptual advertising, director’s cuts and spec ads are not eligible.
Little Black Book may refuse entries that are offensive, in bad public taste or breach advertising codes, ethics or morals.
Little Black Book may contact the client or any related parties regarding the authenticity and validity of a submission if the jury raises any questions or makes any requests at any point during the voting process.
All entries into The Immortal Awards must be created from the location that the entrant's profile page is billed or registered to. For example, an entry from France cannot be submitted by a page registered to a UK address. This is to ensure that all League Table of Creativity data is correct when filtered by office, network and location.
Entries are non-transferable between offices and/or pages. Little Black Book may remove entries that are not created in the location that they are submitted from.
Number of Entries
Any LBB member can enter work into The Immortal Awards. Each member is entitled to a maximum of five entries.
It’s not possible to purchase additional entries outside of your current LBB membership.
To purchase an annual membership (£1,500) please contact paulm@lbbonline.com
You must have an active Little Black Book subscription throughout the judging period for your entry or entries to qualify for The Immortal Awards. The final round of judging takes place in December 2024.
If your LBB subscription expires between the entry system closing and the final round of judging, your subscription must be renewed for your work to remain eligible.
Media
MULTI-MEDIA
A campaign unites a central creative concept or idea across multiple executions and/or media types. Whether it’s a multi-media or single-medium campaign, entrants will be judged on their effectiveness and creativity across a number of executions. Primarily for entrants to submit overarching ideas and campaigns, entrants must include a minimum of two campaign elements which can be of the same medium.
FILM
When it comes to story-telling, film is one of advertising’s most traditional mediums and is the backbone of many advertiser and brand campaigns. This medium includes all moving image content, regardless of duration, from traditional TVCs and promos to fashion films and branded content (and anything in between).
RADIO & AUDIO
Entries into this medium must be more than just noise, telling brand stories and communicating brand messages sonically and innovatively. This medium includes creativity in sonic communication and technology across all aural content, from radio broadcasting, audio streaming (eg Spotify, Soundcloud ads), podcasts, internet advertising and downloadable content.
PRINT, PRESS & PACKAGING
With film covering all traditional and non-traditional moving image entries, this medium is the home of the still imagery and design. Celebrating print, poster, photography and flat-packaging work, this medium includes all types of printed materials and awards entries in published media, including books, magazines and covers as well as posters.
DIGITAL
Anything that exists and embraces digital media and technologies – including desktop, tablet and mobile platforms – to interact with an audience can enter into the digital category. Entrants into this category will embrace creativity that is experienced digitally, including (but not limited to) VR, AR, AI, apps and websites.
OUTDOOR & EXPERIENTIAL
Outdoor and experiential executions appear in public spaces or are experienced out of home. Entries into this category include, but are not limited to, activations, billboards (both traditional and digital), immersive experiences and live events.
PRODUCT & INVENTION
The Product & Invention category is the home of creativity that communicates a brand’s message through a physical invention, product or tool. Entries into this category include, but are not limited to, electronics, fashion, furniture, homeware and wearables.
Categories
CREATIVE
For traditional brand-led campaigns and/or single entries that showcase incredible ideas, exceptionally executed
This category will celebrate incredible ideas, exceptionally executed. Entries into this category are for majority of traditional brand-led campaigns and/or single entries.
SOCIAL GOOD
For charity, pro-bono and restricted budget clients whose campaigns and/or single entries have a public service element
Celebrating creativity that positively impacts culture and helps progress the world, Social Good is the home of campaigns and single entries that go beyond impacting brands by offering a public service element. Whether it’s a charitable organisation, a non-governmental organisation or a public service initiative, clients are willing to take bigger creative risks on smaller budgets. Entrants into this category will be judged separately to traditional brand-led campaigns.
HEALTH & PHARMA
For medicinal and healthcare clients with campaigns and/or single entries that are highly restricted and regulated
The healthcare and pharmaceutical industries pose immense challenges to creativity thanks to their highly restricted and regulated nature. Entries into this specialist category take this into account, recognising and understanding the approaches to, and execution of, creativity under such conditions. Entrants into this category will be judged separately to traditional brand-led campaigns.
MUSIC VIDEO (Entries into Film only)
Exclusively for music video entries made into the Film medium
The music video category has been added into the film medium as a home for exceptional and original music videos that promote an artist, band, album or track. The category celebrates original music content and may include films which utilise interactivity, such as AR, VR and mixed reality.
File Sizes & Formats
Please follow the guide on the submission form for suitable file sizes and formats at the point of submission.
Entrant companies may be contacted for hi-res files if their submissions reach the final round of judging and/or The Immortal Awards Showcase.
Judging
Every single entry will first be judged in a online round of judging by all of our jurors. Entries going into country based jury days will be judged by the respective country's jury. Entries going directly into regional jury days will be judged by the respective region's jury.
This year, there will be country based finals in Canada, France, Germany, India, Netherlands, Nordics, Spain, UK and USA. More country based juries may be added before judging begins in September.
The best work from each country will qualify, along with the best work from the rest of the region, for the respective regional jury in ANZ, Asia, Europe, Latin America, Middle East & Africa and North America.
The finalists from each region qualifying for the final round of judging. A global jury, composed of jurors from each regional jury, will judge the final round.
In the final round of judging, the grand jury will come together to discuss and debate the regional winners to decide which entries, if any, receive Immortal or Commendation status. There is no quota - either minimum or maximum - on the number of projects the jury will hand awards to.
The results of the final round of judging will be announced in January 2025.
The Rules Regarding Scam Entries
Work entered and shortlisted ahead of live judging will be screened by organisers to the best of our ability. Work that evades detection during this process and receives a trophy but is later found to have contravened the above rules will be stripped of the award.
Any entrant company found to have entered explicitly fake work – that is work that has been created for a non-existent client or work that has either never been run or has been run without the approval of clients – will receive a three year ban on entering The Immortal Awards.
Any entrant company found by the organisers and jurors to contravene the spirit of the Immortal Awards, for example, by misleading organisers and jurors as to the veracity of their case or the nature of their involvement in a project, will receive up to a three year ban.
