Henkel Selects Hey Honey as Global Social Agency of Record for Persil

Legendary laundry detergent brand, Persil, is to get a social media refresh with the appointment of Hey Honey, the Amsterdam-based global social-first creative agency.

Persil, a household name synonymous with quality and innovation in laundry care, has entrusted Hey Honey to grow its owned social media presence and engage with audiences across diverse global markets, excluding the UK and the US.

Persil’s parent company, Henkel, appointed Hey Honey following a competitive pitch, recognising the agency’s ability to craft impactful social-first creative content that will engage consumers in multiple global markets as the brand seeks to elevate its social brand-building efforts and connect with consumers in more meaningful ways. 

Henkel’s commitment to innovation and sustainability aligns with Hey Honey's conscious creative ethos. Hey Honey's director of client partnerships, Céline Boubekri, says, "We are so excited to partner with Henkel and work on Persil around the world, a brand that has set the standard for excellence in its category. Our social-first approach will connect with customers, ensuring that Persil can further communicate its ground breaking solutions in laundry care through engaging content that not only connects with communities but also crafts the best laundry solutions, ensuring a deeper connection at every scroll. Our strategy focuses on helping customers achieve a beautifully organised life, where they are not only entertained but also discover and learn valuable tips and tricks. By doing so, we ensure that Persil becomes an integral part of their daily routines, resonating with their values and enhancing their lives in meaningful ways."

Semira Jablic, digital lead for Henkel Consumer Brands, says, "At Henkel, our dedication to innovation underscores the crucial role social media plays in connecting with our diverse customer base. Hey Honey's creative expertise, deep understanding of our audiences, and proven track record in social-first creative perfectly align with our needs. We’re excited to produce captivating and engaging content that will resonate with and inspire our customers in their everyday lives. By leveraging Hey Honey's experience and insights, we aim to expand our global reach and build a community around our brand that feels both connected and empowered by the solutions we offer."