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GMUNK Delivers Latest Campaign for Uber Freight

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The spot from JOJX empowers truckers and small truck companies to grow their business

GMUNK Delivers Latest Campaign for Uber Freight

Creative studio JOJX has produced a new campaign out of Camp + King for Uber Freight, directed by GMUNK. 

The campaign, which consists of a minute-long anthem and two 30 second spots, offers a peek behind the curtain at the integration of tech and human power that makes large scale shipping and logistics possible. After all, no one really notices when shipments arrive on time and a plan is executed perfectly. No one notices the millions of logistical decisions that go into having their orders appear before their eyes, on their doorsteps the next day, undamaged. The invisibility of that process creates some curiosity. How do they do it, really?

GMUNK, who is renowned for translating human experience and storytelling via the artful and deliberate use of tech, brings this process to life, visualizing the shipper’s universe with light projections. Following a shipper across the large expanse of the warehouse floor, the projections make the invisible logistical web visible, allowing us a glimpse of the shipment’s journey once it leaves the warehouse–––revealing the precision of the processes at work, as well as the behind-the-scenes humanity. Integrating intimate performances and the play of light, the spots tell a captivating story of a seamless warehouse-to-doorstep experience.

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Client: Uber Freight

Product: Brand Anthems


Agency: Camp + King

Chief Executive Officer: Jamie King

Associate Creative Director (AD): Crish Nash

Chief Creative Officer: Roger Camp

Associate Creative Director (CW) Michael Ng

Creative Director (AD): Rikesh Lal

Senior Copywriter: Lara Kesler

Creative Director (CW): Jesse Dillow

Director of Production: Stacy McClain

Director of Brand: Emily Dillow

Producer: Malini Kartha

Brand supervisor: Heather Lord


Production Company: JOIX

Director: Gmunk

Partner/Executive Producer: Jackson Morton, Joe Care, Pedro Aragao De Olivieira

Line Producer: Trevor Allen

Director of Photography: Jason Hargreaves

Production Designer: Charles Infante

Post Production

Editorial Company: Cabin

Editor: Matt Schaff

Assistant Editor: Emalee Arroyo

Executive Producer: Remy Foxx

Producer: Joanna Hall

Online: Shape + Light


Telecine: Mission Film and Design

Colourist: Chris Martin

Producer: Nick Castillo, Matt Notaro


Audio Facility: One Union Recording Studio

Audio Engineer: Joaby Deahl and Eben Carr

Music: Gavin Brivik

Composer: Gavin Brivik

Categories: Business Services, Courier

JOJX, Tue, 05 Nov 2019 14:41:22 GMT