Geeta’s Appoints Insiders to Revitalise Brand Platform and Launch Major Campaign

Geeta’s, the Indian food brand famous for its Premium Mango Chutney - the UK’s favourite mango chutney - has appointed Insiders as their new creative communications partner.

The agency has been tasked with helping Geeta’s deliver its mission to add inspirational Indian flavour to everyday eating. A new brand communications platform will launch late summer, with the first campaign to follow in the autumn.

Geeta’s is the UK’s number one Indian chutney brand. Recent double digit brand growth has been driven by increasing the usage and consumption of Indian flavours through chutney range expansion and exciting new product development including flavoured roti flatbreads, table sauces and microwave “heat & eat” side dishes.

Eleanor Bridgman, sales & marketing director, at Geeta’s, said, “In the UK, we love to be creative with our food. Spice is now a major ingredient for British cooks and we’ve always been open to new ways of doing things. 

“Geeta’s has made a name for itself with its beloved chutneys - but we know that we have so much more to offer foodies and home cooks. We want to tell the world how exciting, versatile and accessible Indian flavours are and how easily they can form part of so many dishes."

“We are excited that Insiders’ work growing other food brands will help us develop a campaign that takes our brand message out in a fresh, creative way that just can’t be ignored.”

Josh Clarricoats, co-founder at Insiders added, “Geeta’s understands being creative, innovative and cutting through - it’s in-built into every one of their products. Their range has been a foodie favourite for more than 30 years, and their ambitions are to take that up a step - helping Britain understand how to use Indian flavours in a more interesting, versatile way and beyond just ‘making a curry’. Between the new brand approach and the campaign to follow, we know this one will really shake up the Indian food category.”