Folk Wunderman Thompson Wins Water Safety Ireland Advertising Account

Dublin based creative agency Folk Wunderman Thompson have been awarded the advertising account for Water Safety Ireland (WSI) following a competitive tender process. WSI, an organisation supported by the government of Ireland, are one of the nation’s leading authorities in the promotion of safe attitudes and behaviours in and around Irish waters.  

They will now join a diverse client portfolio at Folk Wunderman Thompson, including Vodafone, Lidl, An Post, Bord Gáis Energy, Irish Life, Brennans and the Irish Cancer Society.

Expressing her delight on the new win, Abi Moran, CEO Folk Wunderman Thompson, said, “This is incredibly exciting for the agency. Throughout the pitch process, we’ve been inspired by the important work carried out by Water Safety Ireland, and their commitment to keeping our waters safe. We’re looking forward to translating this commitment into campaigns that strive to reduce aquatic fatalities in Ireland.” 

Roger Sweeney, deputy CEO and marketing manager, Water Safety Ireland, added, “We’re delighted to be working with Folk Wunderman Thompson, and look forward to seeing the impact of the agency’s strategic insight and creative talent. The education and training that Water Safety Ireland provides plays a pivotal role in fostering a culture of safer attitudes and behaviours in all those who live, work and play on or near water in Ireland. This new partnership marks an exciting new chapter in this work.”