The Monthly Cut 001 Is Ready to Watch

The first edition of The Monthly Cut 001 is now available to all Standard and Premium members of Little Black Book.

The new monthly reel from LBB and The Immortal Awards spotlights the most exciting creative work from around the world.

The Monthly Cut 001 features standout campaigns from April 2025, selected for their creativity, originality and impact, from the likes of Guinness, SickKids Foundation and Xbox.

Every edition of The Monthly Cut is curated in collaboration with a creative council made up of respected leaders from across the global brand, agency and craft landscape, alongside LBB’s editorial and creative excellence teams.

The first creative council is packed full of heavyweight, global creative talent - including Coca-Cola’s Islam ElDessouky, IPG’s Susan Credle, BBDO’s Chris Beresford-Hill, Droga5’s Tara Ford and Rethink’s Aaron Starkman.

All Standard and Premium members of Little Black Book will receive an e-mail with instructions on how to access the reel, which can be streamed and downloaded. Basic members can upgrade their account in My LBB to gain access to the new feature.

If you are a Standard or Premium member and didn’t receive an e-mail please contact themonthlycut@lbbonline.com for assistance.

​Paul Monan, head of creative excellence at Little Black Book, says, “The Monthly Cut is a blend of LBB’s Work of the Week feature with The Immortal Awards’ annual competition. It’s inspired by some of our partners who want to push best in class creativity out to their teams and local markets in an attempt to educate and inspire.

“Curated by a hand-picked panel of experts, it’s an easy way of keeping you and your team up to date with the latest and best in global creativity. It’s also a great place to test your work in front of a heavyweight jury before sending it off to other shows - like The Immortal Awards - as our council are looking to champion truly great work. It won’t be easy to make ‘the Cut’!”

To celebrate the launch of The Monthly Cut 001, Little Black Book teamed up with Framestore to host a screening of the reel in London on Wednesday 7th May.