Female Led Production Company Tinygiant Turns 10

Running a company is tough - even in the best of times. Doing it for a decade, as women in a still-uneven industry, and doing it with empathy and a genuine commitment to nurturing talent? That’s something worth celebrating.

That’s exactly what Tinygiant, the fiercely independent, female-led production company, is doing as it turns 10 this year.

Founded by Veronica Diaferia and joined shortly thereafter by business partner and executive producer Sara Eolin, Tinygiant has grown from a bold idea into a creative powerhouse - one that’s shaped culture, championed emerging talent, and built an impressive reel spanning advertising and award-winning films. Known for being 'creatively fearless,' the company is just that, collaborating with top agencies over the years like BBDO, Deutsch, Grey, and The Martin Agency, producing standout work for brands like Verizon, IBM, Target, P&G and PepsiCo.

Tinygiant founder, Veronica Diaferia

“Who would believe that a bold and ambitious (and fun and quite nutty) shop, owned and led by women could grow into today’s company?” said Veronica and Sara. “Turning 10 is no joke - and we’re seriously proud, humbled, and deeply grateful.”

Tinygiant executive producer, Sara Eolin

The last decade has seen Tinygiant create not just commercials, but culture. Their work spans mediums, with an impressive selection of feature films including ASCO: Without Permission (SXSW premiere), Good One (Sundance and Cannes premiere) and the upcoming She Keeps Me Young, Blue Heron and Travel Companion - the latter premiering this year at Tribeca.

For Veronica and Sara, the real legacy isn’t just in the work, it’s the care that goes into how it gets made. From day one, Tinygiant has centered empathy and sustainability in its business model. “Nurturing talent amidst uncertainties is not just a catchy phrase,” they explain. “It’s about creating a workplace where people feel seen, heard, and empowered to lead.” Their podcast Reinventing Big offers a glimpse into this mindset - sharing lessons in leadership, creative process, and making space for others.

“Saying you support talent in 2025 is about so much more than offering a place on a roster. It’s about fighting to create genuine opportunities for emerging professionals to learn, lead, and make their mark in an increasingly competitive and risk-adverse market. This is the edge we have over bigger companies with endless rosters. Our Directors aren’t names on a list. They are our biggest value, so why not fight tooth and nail for them? We grow with them and there is no bigger reward than that. That’s what Reinventing Big, our motto, is about.” added Veronica.

This philosophy extends to how they talk about challenges, too. Their recent piece in Shots reframes impostor syndrome as a leadership asset: “Self-doubt keeps us critically assessing our decisions, making us stronger leaders.” And in GirlTalk HQ, they explored creativity through crisis with the same mix of insight and genuine care for what they do and the people they work with - which has come to define them.

As Tinygiant looks ahead to the next 10 years, their mission is clear: “We aim to create pathways for authentic leadership, empowering collaborators with the freedom to lead. As we always say, ‘We don’t want to be the smartest people in the room.” For them, it's about the incredible people they work with, the fun shared along the way and the memories they continue to make.

Here’s to the next 10 years of reinventing big - the Tinygiant way.