EXPOSED: Shocking Campaign Leaks How Major Corporations Make Boardroom Decisions
Fennel, the mobile investing app that gives individual investors the power to create change through their investments, has leaked the hard truths with its campaign, “Behind Closed Doors”. Drawing from remarks made during a globally renowned fast food giant’s 2022 annual general meeting, it exposes how big company decisions are made on topics such as plastic pollution and lobbying activities - decisions which often result in huge environmental and societal impacts.
Viewers can witness a representation of how one globally renowned fast-food brand’s boardroom meeting went down, the script formed from statements made in the official annual general meeting documentation. Board members repeatedly vote against reporting on antibiotics in livestock, lobbying activities and expenditures, and plastic pollution - despite the commitments made by its competitors. The proposal that does pass? Increasing the pay of top executives by 84.5%.
As Fennel reminds audiences, “All of this information is publicly available. You just need to know where to look.”
The campaign was developed in close collaboration with 10 Days, and will roll out across social channels throughout May and June during proxy season, when shareholder voting reaches its peak. It also releases a week before this unspecified fast food company holds its next annual general meeting on May 25, 2023.
Jolyon White, co-founder at 10 Days, comments: “We've called out one of the biggest fast food chains for decisions around plastic use, antibiotics and lobbying BUT we did it using their own words. This was one of the easiest scripts we’ve ever had to write as we literally copy and pasted extracts from the AGM Report. The hardest part was trying to decipher these deliberately complicated documents. But when we did - we knew how revealing it was. The exciting part is Fennel isn’t afraid of getting the truth out there. They know transparency is what really matters especially when you are going to invest into a company.”
Daniel Naim, founder and CEO of Fennel, adds: “Fennel was built on the belief that investors' voices must be heard, and we want to give them the knowledge and resources to have a seat at the table. We know that retail investors hold a significant number of shares, yet their voting participation remains low. With the release of this video, we hope to inspire and motivate them to take an active role in shaping the operations of the companies they invest in, and to demand transparency and accountability from those companies.”
