Essity’s Owned Brand Tempo Appoints AMV BBDO as Creative Agency

Essity’s leading tissue brand Tempo has appointed AMV BBDO as its new creative agency. The appointment follows a three-way competitive pitch involving Publicis Poke and Accenture Song.

Tempo has robust presence across key markets including Germany, Italy, Austria, Switzerland, the Netherlands, and China, and aims to maintain its brand distinctiveness amidst a growing private label landscape. As the creative agency of record for European business, AMV BBDO is tasked with crafting a strategic vision and creative platform to future-proof Tempo in its core markets.

Essity vice president of consumer Tissue Arnaud Lafleur says, “The standard of responses was very high, but we were incredibly impressed by AMV BBDO’s deep understanding of people, unique perspective in the category and level of delivery. Having successfully collaborated on Plenty/Okay for the last four years, we’re delighted to expand our partnership to include Tempo”.

AMV BBDO managing director Carmen Vasile says, “It’s a kind of magic what the Essity and AMV teams have fostered and achieved over the course of the last 10 years. And, on the brink of our 10th anniversary, we are delighted to expand our portfolio with another beautiful Essity brand, Tempo. A household brand staple with a fascinating story and heritage. Brilliant plans lie ahead”.

Bodyform/Libresse was the first brand to join AMV’s portfolio, followed by leading global incontinence brand TENA and the kitchen roll business Plenty/Okay. The decade-long collaboration has yielded taboo-busting work in categories from menstrual care to incontinence and encouraged Essity to define its “Breaking Barriers to Well-being” corporate purpose.