BBDO's 2025 Cannes Contenders
In 2025, ahead of the Cannes Lions Festival of Creativity, the global team at BBDO tell LBB about the work that they’re most proud of, and hope to win big this year. A global spread, this year’s list is comprised of work from India, the US, Australia, the Philippines, the UK and more.
BBDO’s worldwide chief creative officer, Chris Beresford-Hill, says ,“We are most proud that the majority of our Cannes contenders this year celebrate long-term business impact. These aren’t just beautifully crafted ideas — they’re proof that creativity grounded in strong brand platforms drives sustained growth. Almost every campaign on our list is part of a bigger brand story we’ve been telling over time. That consistency is paying off, not just in awards but in real business results.”
